Celebrating Hispanic and Latino Founders!

In honor of National Hispanic Heritage Month, we’re spotlighting the Hispanic and Latino founders and co-founders of our favorite brands. We believe that, through their experiences, they bring unique perspectives to the beauty industry, and we’re happy to be able to share more about them and their products with you

Jenny PatinkinFounder of Jenny Patinkin

#ShowUsYourBag

We believe beauty is for everyone. Join us in celebrating the uniqueness in all individuals.

The Founders Series

We believe beauty is for everyone. If you agree, join us in celebrating the uniqueness in all individuals.

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Founder: Trish McEvoy

Trish McEvoy

See the industry innovator answer her most frequently asked question: What do you carry with you every day?

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Founder: Kjaer Weis

Kirsten Kjaer Weis

The Danish makeup artist who helped make conscious beauty cool shares the items she brings everywhere.

WATCH THE VIDEO

Founder: Virtue

Melisse Shaban

The biotech haircare brand creator doesn't just have great hair—she's spilling the beans on all her beauty secrets.

WATCH THE VIDEO
The Founders Series

In our new Trend Report, we asked the pros at your favorite brands for their best advice on creating the season's must-have makeup looks

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The Founders Series

We’re bringing you access to the brains behind the brands with our exclusive Q&A series. Learn how these beauty entrepreneurs find inspiration and develop must-have products

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Jenny Patinkin

Jenny Patinkin

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Carisa Janes

Hourglass

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Valérie Grandury

Odacité

READ THE Q+A
Beauty Expert Buying Guides

Our Beauty Experts will show you how to make the most of your beauty routine, including advice on skincare, makeup and more! Learn new tips from the best team in beauty.

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The Guru Guide to Thinning Hair

The Thick of It

More than 50 percent of people experience hair loss. Luckily, treatments are available. In our latest guide, pros tell us what works, what doesn’t and what to do in the meantime.

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Sun Sense

The Guru Guide to SPF

Sun Sense

Our new Guru Guide to SPF is here! Get all your suncare questions answered (and even ones you didn't know you had!)

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Buying guide: Product Refresh

Buying Guide

Product Refresh

Time to update your beauty and skincare collection. Here’s how long to keep your products.

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Conscious Beauty: Honest Clean Mindful

We’ve curated a unique selection of skincare and makeup from innovative brands dedicated to your overall wellness.

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Conscious Beauty

What Does Our Seal Mean?

For us, Conscious Beauty means taking a thoughtful approach to the products we incorporate into our daily lives. Our seal indicates that an item has met our standards and supports our Conscious Beauty philosophy. 

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Wellness Products

You deserve this!

Wellness in Minutes

You do have time for daily self-care. Let us show you how.

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