Celebrating Hispanic and Latino Founders!
In honor of National Hispanic Heritage Month, we’re spotlighting the Hispanic and Latino founders and co-founders of our favorite brands. We believe that, through their experiences, they bring unique perspectives to the beauty industry, and we’re happy to be able to share more about them and their products with you
Jenny PatinkinFounder of Jenny Patinkin
#ShowUsYourBag
We believe beauty is for everyone. Join us in celebrating the uniqueness in all individuals.
We believe beauty is for everyone. If you agree, join us in celebrating the uniqueness in all individuals.
Explore] | //cdn.shopify.com/s/files/1/0283/0185/2747/files/founders-trish-mcevoy-content-block_61e67ac8-fccc-4fb0-b7c0-c35abda114f6_1000x.jpg?v=1632259172)
Founder: Trish McEvoy
Trish McEvoy
See the industry innovator answer her most frequently asked question: What do you carry with you every day?
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Founder: Kjaer Weis
Kirsten Kjaer Weis
The Danish makeup artist who helped make conscious beauty cool shares the items she brings everywhere.
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Founder: Virtue
Melisse Shaban
The biotech haircare brand creator doesn't just have great hair—she's spilling the beans on all her beauty secrets.
In our new Trend Report, we asked the pros at your favorite brands for their best advice on creating the season's must-have makeup looks
Read The Report
We’re bringing you access to the brains behind the brands with our exclusive Q&A series. Learn how these beauty entrepreneurs find inspiration and develop must-have products
Read The Q+A's] | //cdn.shopify.com/s/files/1/0283/0185/2747/files/founders-jenny-content-block_1000x.jpg?v=1633552712)
Jenny Patinkin
Jenny Patinkin
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Carisa Janes
Hourglass
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Valérie Grandury
Odacité
READ THE Q+A
Our Beauty Experts will show you how to make the most of your beauty routine, including advice on skincare, makeup and more! Learn new tips from the best team in beauty.
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The Guru Guide to Thinning Hair
The Thick of It
More than 50 percent of people experience hair loss. Luckily, treatments are available. In our latest guide, pros tell us what works, what doesn’t and what to do in the meantime.
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The Guru Guide to SPF
Sun Sense
Our new Guru Guide to SPF is here! Get all your suncare questions answered (and even ones you didn't know you had!)
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Buying Guide
Product Refresh
Time to update your beauty and skincare collection. Here’s how long to keep your products.
We’ve curated a unique selection of skincare and makeup from innovative brands dedicated to your overall wellness.
Learn More] | //cdn.shopify.com/s/files/1/0283/0185/2747/files/conscious_beauty_icon_159210d9-64e0-4293-b114-5d35dae1deb1_1000x.jpg?v=1627497949){kind=icon}
Conscious Beauty
What Does Our Seal Mean?
For us, Conscious Beauty means taking a thoughtful approach to the products we incorporate into our daily lives. Our seal indicates that an item has met our standards and supports our Conscious Beauty philosophy.
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You deserve this!
Wellness in Minutes
You do have time for daily self-care. Let us show you how.
